This work shows how I lead event identity systems that translate from court to camera to feed—fast, legible, and hype-ready. If you’re producing a tournament, league, or forum series, I can direct the brand and deliver the template library that keeps every touchpoint on-brand and on time.
FIBA Americas
Tournament branding & women’s forum identity with social-first content
Sports • Americas Region • Multi-event engagement
At A Glance
My Role
Art Director · Lead Designer
Work
Event branding (BCL Americas ‘21 – Rio) · Forum identity (Adelante) · Social & webinar content · Venue & merch graphics
Tools
Illustrator, Photoshop, After Effects (motion accents), Figma
Team
Design + event ops + social/broadcast partners
Deliverables
Adelante logo & social kit · BCLA court decals, banners, credentials, T-shirts · Match-week templates · Landing visuals
Challenge
Create cohesive, high-energy visuals that work across broadcast, arena, and social—while honoring FIBA brand standards. For Adelante, the brief also called for a distinct, empowering look for a women’s forum series.
Direction
Lean into a pan-Americas energy—bold typographic moments, rhythmic shapes, and color palettes that hold up on hardwood, jerseys, and phones.
Adelante: an optimistic mark with forward motion; warm, contemporary palette; templates for webinar promos and speaker spotlights.
BCL Americas (Rio 2021): tournament system inspired by Rio—sunset tones and angular forms that stay legible on court and in broadcast lower-thirds.
Solution
Branding & Visual System
I built two complementary identities: Adelante uses an optimistic wordmark with forward-motion shapes and a warm palette; BCL Americas (Rio 2021) adopts sunset tones and angular forms tuned for court visibility. Both systems include lockups, color/type rules, and patterns that scale from badges to banners.
Web & Digital
Tournament and forum visuals were adapted into broadcast-safe graphics—lower thirds, stat slates, transitions, and bracket elements—designed for high contrast and quick readability on camera. Landing assets and headers mirror the event look so digital and arena touchpoints feel unified.
Content & Social
We delivered a template library to accelerate daily production: matchday lineups, tip-off, halftime, final score, MVP, and bracket updates for BCL; webinar covers, speaker cards, countdowns, and story frames for Adelante. The kits keep feeds on-brand while enabling rapid turnarounds during live windows.
$1.2M
In initial funding
100%
Stakeholder approval post-pitch
500+
Pre-launch signups from teaser content
Closing
