Overproof
Data-driven beverage insights—landing pages, annual report, event kit & brand photography
SaaS / Beverage Intelligence · Multi-channel engagement
At A Glance
My Role
Lead Designer
Landing
Landing pages (Figma) · Annual report layout · Social content system · Event collateral (Tales of the Cocktail) · Staff & office photography
Tools
Figma · InDesign/Illustrator · Photoshop/Lightroom
Audience
Spirits brands, bar/restaurant operators, market-intel subscribers
Deliverables
Report LPs, data-first annual report, social templates, event assets, photo set
Challenge
Present Overproof’s market reports and platform value in a way that feels authoritative but inviting—across web, print, social, and a major industry event—while supporting the story with professional, on-brand imagery.
Direction
Lean into Overproof’s data-first authority with clean hierarchy, chart-friendly typography, and high-contrast layouts.
Build a cohesive visual language that travels from landing pages to long-form report pages to social/event moments, and humanize the brand with modern team/office photography.
Solution
Branding & Visual System
Established consistent color/type rules for charts, pull-quotes, and KPI tiles so data reads fast and on-brand across formats.
Web & Digital
Designed high-impact landing pages to promote key market reports with clear CTAs (“Get a Demo/Download”). Mobile-first layouts keep hierarchy and accessibility intact.
Report Design
Built a sleek, data-focused annual report: modular spreads for trends (spirits, suppliers, cocktails, markets), charts, and executive summaries that translate well to snippets.
Event Collateral
Produced event-ready assets aligned to the conference vibe—banners, social promos, and report highlights that speak the cocktail community’s language.
Content & Social
Delivered template packs to share report snippets, key findings, and event teasers—keeping tone and look consistent for recognition at a glance.
Photography
Shot and edited team & office images for the site, reports, and PR—humanizing the brand and unifying visuals across channels.
$1.2M
In initial funding
100%
Stakeholder approval post-pitch
500+
Pre-launch signups from teaser content
Closing
Overproof shows how I lead product-adjacent design—turning complex, data-heavy insight into clear stories across landing pages, reports, socials, and events, backed by photography that feels human and credible. If you’re shipping research, SaaS, or platform content, I can direct the system that makes your data easy to consume—and easy to share.
