QKapital
Bilingual demand gen for a cross-border mortgage lender
Finance · U.S. + Latin America · Multi-market engagement
At A Glance
My Role
Creative & Marketing Lead for cross-border team
Work
Website UX/SEO refresh · Paid social/search · Lead-gen funnel · Salesforce implementation · Events/Webinars · Email marketing
Audience
Foreign-national real-estate investors, U.S. borrowers, and partner realtors
Regions
Argentina, Mexico, Peru, Colombia + United States
Deliverables
Bilingual ad campaigns, social content, SEO site redesign, funnel optimization, collateral, webinar/event assets, Salesforce training, targeted email
Challenge
Amplify QKapital’s presence across four LatAm markets and the U.S., strengthen credibility with foreign-national investors, and build a data-clean lead engine that sales could trust.
Direction
Operate “global consistency with local flavor”: one brand voice, adapted per country via bilingual content and regional nuances.
Tie every channel—site, ads, email, events—back to a lead-driven UX and data-optimized funnels so performance can be measured and improved.
Solution
Branding & Visual System
Directed a cross-border team; produced bilingual (ES/EN) content tuned to each market while maintaining a single, recognizable identity.
Web & Digital
Redesigned the website for clear UX and SEO, improving relevance for foreign-national and U.S. audiences and setting the foundation for organic growth.
Campaigns & Content
Launched segmented Facebook + Google campaigns, refreshed collateral, and promoted localized events/webinars to feed the funnel in each country.
Lead Gen & CRM
Rebuilt the lead-gen funnel for accuracy and source tracking, then led Salesforce implementation + training so marketing and sales shared one view of the pipeline.
$1.2M
In initial funding
100%
Stakeholder approval post-pitch
500+
Pre-launch signups from teaser content
Closing
QKapital shows how I lead multi-market brand + performance + CRM to grow a finance business serving foreign-national buyers—from bilingual content and SEO to ads, webinars, and a Salesforce-backed funnel. If you’re scaling across regions, I can direct the system that keeps the message consistent and the pipeline clean.
