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Non-profit brand + donations website with AI grant assistant
Foster-care & Behavioral Services · South Florida · Launch project
At A Glance
My Role
Creative Director / Art Director / PM
Work
Branding & collateral · Website (donations & info) · Service chatbot · Lead-intake automation · AI grant-writing assistant.
Deliverables
Logo + identity kit, collateral templates, donation intake automation, grant agent.
Mission
Family-like residential care for foster children and adolescents with autism and other extraordinary needs.
Challenge
Launch a brand-new non-profit on a limited budget, rebuild trust after past agency issues, and create a simple way to collect donations while also easing the team’s pain point: writing grants efficiently.
Direction
Craft an identity that feels bright, inclusive, and safe for families and donors, then make the digital experience friction-free: clear programs page, accessible donation flow, and an AI assistant that helps staff turn program inputs into grant drafts and checklists. (Visual tone: warm color palette, rounded shapes, approachable typography.)
Solution
Branding & Visual System
A welcoming logo and identity kit designed to signal care, stability, and optimism across print and digital touchpoints; collateral templates for events, outreach, and mailers.
Web & Digital
A public-facing site that answers “Who do you help, and how can I help?” with a streamlined donation experience and clear contact/intake forms for families and partners. Automations capture donor data and route inquiries to the right person.
Content & Outreach
Starter collateral (one-pagers, social tiles, event handouts) built from the brand kit so volunteers can produce consistent materials quickly.
AI & Automation
1) Service chatbot + lead intake to answer common questions and collect info from prospective donors/partners.
2) Grant-writing assistant that transforms program details into draft narratives, checklists, and budgets—accelerating submissions.
$1.2M
In initial funding
100%
Stakeholder approval post-pitch
500+
Pre-launch signups from teaser content
Closing
Reyna shows how I lead brand + web + automation to get a mission-driven org off the ground fast—so staff can spend more time with kids and less time wrangling forms. If you’re building or relaunching a non-profit, I can direct the identity, donations UX, and smart assistants that keep your team focused on impact.
